Landing pages are website pages with the main goal of conversions. Once they click on the link on your website, social media post or podcast, your subscribers will be taken there. A typical landing page depicts a free offer and invites visitors to register.
In other words, landing pages help convert prospects into paying customers, making them an important part of your marketing plan. Your audience is more likely to convert when your landing page directly meets their needs and goals. Whether you own a large ecommerce business, run a PPC SaaS agency, or are a homebody with a simple website, for example, landing pages should be an important part of your digital marketing strategy.
Now that you’ve come this far, it’s important to differentiate between landing pages and landing pages.
The home page showcases your brand. This invites visitors to learn more about you, allows them to explore your range of products, and provides additional information about your company and its values. Visitors can go anywhere from your homepage, but they don’t need to make a purchase or fill out a registration form. And that’s the point.
Landing pages exist to convert users.
To achieve this, your landing page must have five main characteristics:
1. Create a Unique Selling Point
A statement about how your product is different from competitors and how you have an advantage over the competition is called a unique selling proposition. The answer to the question “What’s in it for me?” that led visitors to your landing page in the first place should be summarized there.
W. Buffet once said, “Price is what you pay, but value is what you get. “Start from scratch. Who do you want to reach? where are you having trouble What is your solution to this problem? What information do visitors need to see and read to vote for you?
Let your audience know the appeal and the message it will send. steadfast. People need to quickly understand how your business will benefit them.
Think about how your product or service will help visitors get the results they want.
This may seem like a lot, but the trick is to keep it short and to the point. Avoid writing too much content. Your visitors will be amazed if your unique value proposition is not very strong and clear.
2. Create a compelling call to action
Your call to action asks people directly and clearly to take the desired action. It should be catchy, short and urgent. Use as few words as possible. The better, the less. Make a commitment and tell your visitors what to expect. Say no more, I’m in! should be the answer to the ideal call to action.
Speak like your listeners do. Laugh and be informal if your audience wants to hear you like that. Call-to-action designs are becoming more and more innovative. In order not to confuse your customers, it is important that your colors and photos are as clear as possible and consistent with your company branding.
3. Prioritize the advantages over the features
It is advisable to restrict content on landing pages to hold visitors’ attention. A landing page typically lacks a sidebar and a menu bar. It ought to give your visitors the impression that they are in the appropriate location and do not need to browse farther. You want it to be a standalone page.
Define the issue you resolve, the approach you take, and the outcomes you produce. minimise the chance that a subscriber will become distracted and leave. Repeat this assessment periodically to ensure that your landing page is still focused on your original objectives and is in line with them.
More decisions and diversions make it more probable that you’ll lose someone, especially if they’re new. To encourage a quicker conversion, think about providing a discount or reward with a dwindling period. You can refer to this as FOMO, or the fear of missing out.
4. Transform your website into a super website
Use caution when choosing colours and pictures because the human brain processes visual information 60,000 times faster than text. Visually appealing branding has a significant influence on what we consume. Images on landing pages should convert organically and successfully. Use genuine images of real people to demonstrate how authentic your company is. You should make use of your landing page to establish credibility and let visitors know they are in the proper place.
Avoid using templates or stock images. Stay with media that showcases the work of your organisation.
Being sincere raises your level of trust, and conversions are built on trust. Avoid using your brand in photos. Instead, demonstrate the enthusiasm that motivates your company. Nobody wants to visit your landing page and see brand identity portfolio docs and jargon. Your visitors may act as a result of evoking emotion.
5. Social Proof
Show visitors who use your product or service by using your landing page. Be proud of the work you do. Social proof makes it more likely that your visitors will take action.
Use solid figures to demonstrate your credibility. The phrases “Trusted by over 1,000,000 people globally” and “In business since…” are excellent for lowering the sign-up risk for your visitors.
Therefore, to increase the impact of your landing page, add testimonials. Place your finest endorsement—preferably one from a figurehead well-known to your target market—above the fold. It can be advisable to put this part at the bottom of the page if you don’t have a star testimonial so that it doesn’t interfere with your special selling point and call to action.
Conclusion
Your landing page conversions can dramatically increase by optimising these characteristics. A single, compelling call to action is essential. Be brave and imaginative. Make sure your copy is understandable and persuasive. Keep in mind that landing pages alone cannot complete the job. Your website’s complete user experience must be flawless. A poor website with qualified leads won’t convert, so for the greatest outcomes, have a look at reliable and bespoke web design services.